Internet Cake Hackettstown NJDelicious Web Design

Internet Marketing

Google, Yahoo, MSN

After spending money to get your web site online, you wait a few weeks and you are getting very few sales or leads. What happened?

Having a web site gives you the ability to sell to a global market, but you still need to get your market to see your web site. It's like opening a store in the middle of nowhere. No one will just stumble upon your store, so you aren't going to be successful. The advantage of the Internet is you can move from the middle of nowhere, to a storefront that everyone will see just by promoting your site.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your web site so search engines like Google, Yahoo and Bing can include it in their results. The goal is to make your site show up toward the top of the listings for relevant key phrases that people type in.

The problem is that there are many sites competing for the same key phrases. Making the process more difficult is the search engines aren't going to tell you how you can make your site number one. Be cautious of anyone that "guarantees results." There are methods to achieve results in the short term at the expensive of being penalized in the long run.

Search Engines look at two main things when determining the order of results:

  • Content - In this case, content refers to any text that is on your web site. The more topical text you have on your web site the better.
  • Links - Links can be compared to votes for your web site. The more links that point to your web site, the more votes you have.

Advertising

If creating content and links sounds time consuming, you can still get exposure on search engines via advertising. We can help you setup your Google Adwords account to get you started.

Topic related web sites offer great value to advertise your web site. For instance, if you have a local bakery that makes wedding cakes, many wedding web sites offer advertising packages that will help you connect with potential customers. Niche markets + advertising = WIN!

Social Media

Facebook, Twitter, Linkedin and other social networks are just gigantic networking mixers. They give you the chance to meet new customers and build relationships with existing customers.

And just like joining the local chamber or a business group, if you don't participate and add value, you won't see the benefit. Social media can be a great tool to reduce your advertising budget while increasing your sales. Let us help you get started.

Contact us to see how we can help make the Internet a piece of cake.